Goal: The goal of this website is for readers to learn about (and how to obtain) an eManual (electronic manual) that contains detailed information on factors that affect the performance, quality, and sale of floral crops including specific production, harvest, and postharvest care, handling, and marketing recommendations.
Content: Entitled Care, Handling, and Marketing Recommendations for Floral Crops, this eManual contains 167 pages of postharvest and marketing information for floral crops as well as over 900 hyperlinks to applicable articles, databases, companies, and industry experts. It can be used by growers, wholesalers, florists, supermarkets, breeders, importers, educators, bouquet manufacturers, and students to learn how to improve the postharvest performance of cut flowers and greens, flowering, and bedding plants. Floral marketing and consumer information are also included. Click HERE or the Table of Contents tab for more topics.
Collaborators: Most of the information was compiled by Dr. George Staby and his wife Kathleen with support provided by Professors Michelle Jones (The Ohio State University), John Dole (North Carolina State University), Michael Reid (University of California, Davis), Bridget Behe (Michigan State University), and Ernst Woltering (Wageningen University & Research Centre).
Format: The eManual is available as a Portable Document Format (PDF) file (2.3 MB), which is supported by almost all modern e-book readers, tablets, iPads, smartphones, PCs, and the like. However, the eManual and associated hyperlinks are best viewed on larger screen devices such as tablets and PCs.
Get: Click HERE or the Get Your eManual tab to learn how to obtain your copy of Care, Handling, and Marketing Recommendations for Floral Crops.
Sponsorship: Click the Becoming a Sponsor tab to learn the benefits of sponsorship and List of Sponsors tab to learn which companies have already made the investment.
© 2013 - 2014, Perishables Research Organization. All Rights Reserved Worldwide.
Care, Handling, and Marketing Recommendations for Floral Crops