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Chain of Life Network® - Prospects

To reflect its purposes in today's floral industry and yet still have ties to the old Chain of Life program, Chain of Life Network® is the new program name using the Internet domain name of ChainOfLifeNetwork.org. A new logo has been designed and the service mark registration for the Chain of Life Network® name has been granted by the United States Patent and Trademark Office. The program, logo, and service mark are owned and managed by Perishables Research Organization.

Chain of Life Network® encompasses many more crops, promotional media, marketing channels and customer types than covered under the original Chain of Life program. For example, we are no longer just talking about cut flower, foliage plant and flowering potted plant care at retail level. Today, flower and plant care information (including that specific for bedding plants, cut greens, cuttings, plugs, potted herbaceous perennials, cut annuals and perennials, etc.) has to be made available in many forms and languages in order to reach growers, wholesalers, retailers, transportation companies, Internet purveyors and buyers, bouquet manufacturers, mass market merchandisers, consumers, etc.

An essential component of Chain of Life Network® is to present all postharvest care and handling information in terms and forms that are easily understood, commercially practical, financially prudent and realistically achievable. It is also important that any recommendations made are within Environmental Protection Agency (EPA) guidelines. Namely, there is no need to present procedures that are impractical, require the use of laboratory equipment to implement, involve the use of unregistered chemicals and/or are financially/logistically impractical.

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